This is Marketing

Seth Godin

Learn how to shift your marketing focus from solving your company's problems to solving other people's problems through empathy, connection, and emotional labor, all while building trust and making meaningful connections with your target market.

Marketing & Sales

Key Concepts

#1 Concept

The end of mass marketing?

#2 Concept

Precise internet targeting isn’t as silver bullet

#3 Concept

Marketing & how it relates to our human desires

#4 Concept

Adapters, adopters, and finding success in the extremes

#5 Concept

Build your tribe through shared worldviews & tension

#6 Concept

Expanding beyond the initial tribe

#7 Concept